SPORTS MARKETING SURVEYS INC. (SMS INC.) and The Bicycle Association (BA) have released the second monthly Cycling Market Data Bulletin, this time covering August 2019 vs August 2018 as well as a year to date summary. Retailers and suppliers can sign up for the free reports by clicking here. Headline data revealed a relatively tough…
SMS INC.’s Edward Willis wrote for Cycling Industry News about the recent The Apprentice episode which challenged the team to launch a new e-bike brand. The article is reproduced below. In a 2010 interview, Lord Sugar said of starting a cycling business “it would be pretty easy… All you need to do is get some…
SPORTS MARKETING SURVEYS INC. and The Bicycle Association (BA) release the first results from the UK cycling market data service. The findings reveal that sales for the first 6 months of 2019 are down -4.8% in volume against 2018. What is more promising is that value sales are broadly flat, at only -0.5% down, suggesting that…
SPORTS MARKETING SURVEYS INC. is delighted to announce a new collaboration with the Bicycle Association of Great Britain to deliver monthly retail data to the UK cycling industry. The Bicycle Association of Great Britain today announced the soft-launch of its market data service, offering UK sales data covering bikes, parts, accessories, and services for the…
SMS INC.’s Edward Willis featured in Bike Biz‘s February Issue, discussing the value of Cycling Research. The article is reproduced below. To talk to us about how research could help you, please get in touch. Why Does The Cycling Industry Need Research? Elementary My Dear Watson “It is a capital mistake to theorise…